Luiz Amorim

More than a decade building products that connect technology, advertising, and marketing.

Some things about me:

• Grew up in Minas Gerais, Brazil.
• Live in Seattle, Washington, United States.
• Working with ads at Amazon since 2016.
• Previously at iFood, Netshoes, & Shopify.
• Studying Economics at Penn State University.

My personal blueprint:

I’ve spent my career working in tech, leading marketing and product efforts, and building alongside ambitious people. Along the way, I’ve picked up some principles that guide how I think and work. This is my personal blueprint. It’s not finished, but it keeps me grounded.

• Move fast: Speed shows what’s working, removes blockers, and builds momentum that thinking alone can’t. It forces clarity and accelerates learning.
• Learn always: Curiosity compounds. Every cycle of learning sharpens the next. Patterns matter more than answers, and questions matter most of all.
• Ignore titles: Real impact comes from ownership, not from standard labels. The best ideas often come from people no one expected.
• Embrace pressure: When the work feels heavy, it usually matters. Pressure is a sign of trust, and that’s something to earn and honor.
• Ditch best practices: What’s popular is usually outdated. I treat best practices as a floor, not a ceiling. Great work comes from first principles, not playbooks.
• Redesign the defaults: Nothing is fixed. Every rule, interface, or system can be improved or replaced once you understand why it was there in the first place.
• Zoom in when it matters: Details are where quality lives. Knowing when to dive deep is a skill, not a habit. Small things often make the biggest difference.
• Play the long game: Quick wins fade. I build with time in mind. Strong teams, trusted products, and lasting impact all require patience.
• Find leverage: Effort alone doesn’t scale. I look for tools, systems, and people that turn one unit of work into many units of output.
• Always invert: When things feel stuck, I flip them. Thinking backward about what to avoid often reveals the clearest path forward.
• Work with urgency: Stay present, avoid busy work, and move with purpose. Urgency doesn’t mean rushing. It means caring enough to act now. Every second counts.